Landing Page Structure and Texts
This section provides a suggestions of various components, that can be used when creating a landing page that promotes the EU4Business-EBRD Credit Line to Ukrainian MSMEs.
The landing page can be designed to capture attention, clearly communicate the program's benefits, and guide potential borrowers through the application process.
This section provides PFIs with guidance on some minimum requirements as well as some additional ideas for their landing pages.
Please note, that the use of the EBRD and EU Logo combination is mandatory for all digital and print materials, including the landing page.
You can download the logo below and learn more about the usage and other logo variations in the "Mandatory Logos" section of this Handbook.
The landing page can be designed to capture attention, clearly communicate the program's benefits, and guide potential borrowers through the application process.
This section provides PFIs with guidance on some minimum requirements as well as some additional ideas for their landing pages.
Please note, that the use of the EBRD and EU Logo combination is mandatory for all digital and print materials, including the landing page.
You can download the logo below and learn more about the usage and other logo variations in the "Mandatory Logos" section of this Handbook.
1. Headline
A strong headline is essential for any landing page. We recommend focusing on the business upgrade concept and including the EU investment incentives opportunities to immediately capture attention and spark interest in exploring further.
A strong headline is essential for any landing page. We recommend focusing on the business upgrade concept and including the EU investment incentives opportunities to immediately capture attention and spark interest in exploring further.
Building modern, green, and profitable SMEs in Ukraine through loans with EU INVESTMENT INCENTIVES support
UPGRADE YOUR BUSINESS!
Get financing for advanced EU-compliant technologies and receive investment incentives of up to 15%.
2. Highlighting Key Benefits
In this example, we demonstrate how the Key Benefits of the credit line can be showcased effectively. We recommend creating a dedicated section specifically for the key benefits. This approach allows the most important information to be presented in short, engaging paragraphs, making it easier for businesses to quickly understand the program’s value.
Please check if the "Support for War-Affected Business" is applicable for your PFI.
In this example, we demonstrate how the Key Benefits of the credit line can be showcased effectively. We recommend creating a dedicated section specifically for the key benefits. This approach allows the most important information to be presented in short, engaging paragraphs, making it easier for businesses to quickly understand the program’s value.
Please check if the "Support for War-Affected Business" is applicable for your PFI.
Key Benefits
-
Up to €3 million in loans for eligible MSMEsEligible MSMEs can receive financing of up to €3 million to invest in advanced technologies, boosting growth and competitiveness. -
Investment Incentives Up to 15% funded by the EUGet 10-15% of your loan amount back as a EU investment incentives, reducing your investment costs and helping you reinvest in your business. -
Green Technology FocusReceive special support for energy-efficient and renewable energy projects that enhance sustainability and reduce costs. -
Export-Ready Technology InvestmentsUpgrade to cutting-edge, EU-compliant technologies that enhance product quality and meet export standards, opening doors to global markets. -
Support for War-Affected BusinessesAdditional incentives are available for businesses impacted by the war, helping them rebuild and grow stronger. -
Fast and Easy Application ProcessWith simplified procedures and expert guidance, applying for funding and incentives is quick, ensuring timely access to financial support.
3. List your products under EU4Business - EBRD Credit Line
Following the same approach of presenting key information in a concise and illustrative manner, we suggest highlighting the available options in a similarly clear format. This ensures that users can quickly grasp the essential details and make informed decisions.
Following the same approach of presenting key information in a concise and illustrative manner, we suggest highlighting the available options in a similarly clear format. This ensures that users can quickly grasp the essential details and make informed decisions.
4. Eligibility criteria
The eligibility criteria can be presented in bullet points, clearly highlighting the key requirements of the credit line for easy reference. It can be mentioned that for more information the applicant can contact the PFI.
The eligibility criteria can be presented in bullet points, clearly highlighting the key requirements of the credit line for easy reference. It can be mentioned that for more information the applicant can contact the PFI.
Who is eligible?
- MSME Definition: Your business must have fewer than 250 employees, an annual turnover of less than €50 million, or a total balance sheet of less than €43 million. Additionally, no more than 50% of the company’s shares should be owned by entities that do not meet these SME criteria. Learn more about SME definitions here.
- Business Location: Your company must be registered in Ukraine and primarily operate within the country, complying with all applicable national laws.
- Ownership: The business must be at least 51% privately owned and operated.
- Financial Requirements: Applicants must meet the standard financing evaluation criteria of a Partner Bank or Partner Financing Institution.
- Compliance: The business must follow the EBRD's Environmental and Social Policy.
5. Describing the application process
The application process can be presented in clear, easy-to-follow steps to ensure a smooth user experience. Breaking it down into a simple, step-by-step format helps businesses quickly understand the actions they need to take, minimizing confusion and making the process more approachable.
The application process can be presented in clear, easy-to-follow steps to ensure a smooth user experience. Breaking it down into a simple, step-by-step format helps businesses quickly understand the actions they need to take, minimizing confusion and making the process more approachable.
6. Success stories
Including example from success stories on your landing page can help your clients better understand the real benefits of the credit line. These stories provide relatable examples of how companies have successfully leveraged the program, making the benefits more tangible and inspiring confidence in new users to apply.
Including example from success stories on your landing page can help your clients better understand the real benefits of the credit line. These stories provide relatable examples of how companies have successfully leveraged the program, making the benefits more tangible and inspiring confidence in new users to apply.
Learn about investment examples!
Furniture Manufacturing
A Ukrainian furniture manufacturer improved its production efficiency by upgrading to modern processing machinery. This investment led to higher product quality and energy savings, while also enhancing workplace safety. As a result, the company reduced operational costs and received a 10% investment incentive funded by the EU through the EU4Business-EBRD Credit Line.
A Ukrainian furniture manufacturer improved its production efficiency by upgrading to modern processing machinery. This investment led to higher product quality and energy savings, while also enhancing workplace safety. As a result, the company reduced operational costs and received a 10% investment incentive funded by the EU through the EU4Business-EBRD Credit Line.
Agriculture
A pig farming enterprise invested in a specialized animal transport trailer to improve animal welfare during transport. The new equipment not only enhanced comfort and safety for the animals but also reduced fuel consumption, lowering operational costs. The farm received a 10% investment incentive funded by the EU after successful project implementation.
A pig farming enterprise invested in a specialized animal transport trailer to improve animal welfare during transport. The new equipment not only enhanced comfort and safety for the animals but also reduced fuel consumption, lowering operational costs. The farm received a 10% investment incentive funded by the EU after successful project implementation.
Metal Processing
A metal processing company invested in advanced laser cutting technology to boost product quality and production safety. The new machinery allowed the company to meet EU standards, improve energy efficiency, and reduce greenhouse gas emissions. The company received a 15% investment incentive funded by the EU on its investment, helping to lower overall costs.
A metal processing company invested in advanced laser cutting technology to boost product quality and production safety. The new machinery allowed the company to meet EU standards, improve energy efficiency, and reduce greenhouse gas emissions. The company received a 15% investment incentive funded by the EU on its investment, helping to lower overall costs.
Kyiv, Ukraine
+38 050 4623732
+38 050 4623732